Dr. Arpita Basak

Dr. Arpita Basak

Associate Professor, Advisor -Examinations

Dr Arpita has over 23 years of academic and industry experience, Double Gold Medalist in MBA and Doctorate in Marketing Management (Nutraceutical Marketing). She has graduated in Commerce and has been conferred with Accredited Management Teacher by All India Management Association in 2008 and has undergone training of Young Teachers from IIM-Kozhikode. She has served in Institutions like Tata Institute of Social Sciences, Hyderabad, Symbiosis University, Indore, Engineering Staff college of India, Hyderabad, NNRESGI- School of Management Sciences and Aurora's Business School, Hyderabad. Worked as Associate Professor and held Administrative Positions such as Principal In-charge, Dean and Joint Director in different institutions. She has been Chairperson and members of various committees like Knowledge Cell, IQAC, Evaluation and Assessment, Guest lecture, Anti - Ragging committee etc. She has published papers and case studies in the area of Women Development, Pharmaceutical Marketing, Branding, Customer Relationship Management, Advertisement and Sales Promotion, and so on. She has taught courses at the Post Graduate level in the area of General Management and Marketing and allied subjects and has inclination towards Institution collaboration both at National & international level, MDPs etc.


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