Dr. Sheenu Jain

Dr. Sheenu Jain

Associate Professor

Dr. Sheenu Jain is Associate Professor, Marketing and Chair, Centre for Innovation, Incubation, and Entrepreneurship (CIIE) at IIHMR university. She has worked for a short stint with Jaipur Rugs as Assistant General Manager, Marketing & Communication. Prior to this she was faculty in the area of marketing and entrepreneurship at Jaipuria Institute of Management, Jaipur. She has over 15 years of experience in academia, consulting, start-up training, digital marketing, and student mentorship. She has earned her PhD in green marketing. She holds multi-disciplinary master’s degree MBA (marketing), MCom and MSc applied psychology. She headed the Centre for Entrepreneurship and Innovation as young management scholar at IIM Calcutta for about three years. She is also ISB Hyderabad certified entrepreneurship educator. She has been selected by Goldman Sachs and London Business School among 10,000 women entrepreneur programmes. She is also a certified master trainer from Wadhwani Foundation on entrepreneurship education and marketing tools. She has closely worked with Ministry of North East, CII & Indian Chamber of Commerce on various joint programmes. She has to her credit more than 30 papers published in various refereed journals of national and international repute. She has successfully organized various national & international conferences. She has conducted various Management Development Programmes in different spheres of sales, leadership, negotiation skills, marketing management and served as resource person for various in – house training programmes of corporates. She has attended many national and international conferences, seminar, and workshops. She has represented on various national & international forums like Ad –Asia, CII Partnership Summit, Round Tables etc. She has to her credit 4 edited books. She has enjoyed numerous positions of responsibility in various capacities. She is recipient of numerous meritorious awards throughout her academic career. She is also recipient of young achiever award, various Samaj Gaurav Awards. A Competent writer, works as freelancer with Times of India, Tribune, The Statesman, DNA Academy etc. She has recently released a book on Demonetization & Digital Economy. Her area of interest includes understanding consumer mind, green marketing, digital marketing, retail management, and Entrepreneurship.


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