The primary objective of the coursework is to facilitate integrative learning, so that graduates are able to walk into professional roles with ease and play a vital role both at the operational and strategic levels in their jobs. Furthermore, the course allow the students to specialize in domains such as Financial Inclusion, Health Education, Livelihood Enhancement Skills and Entrepreneurship and Natural Resource Management.

Objectives of the Program

  • Critical thinking, active engagement with multiple stakeholders, and lateral thinking that allows students to think practically and strategically. .
  • Foundational managerial skills associated with development praxis, ideally for all sectors (government, civil society sector, and private sector); and more specifically, those skills relevant for the specializations that the students choose.
  • Strong fieldwork and organizational skills based on off campus learning experiences so that once they graduate, students can hit the ground running.

Key Thrust Areas:

  • Rural-Urban linkages and interdependencies
  • Livelihood, Skills and Enterprises
  • Water & Sanitation and Nutrition
  • Child Centered Development: Rights and Protection
  • Agri Business and Value Chains

Program Outcome

The course is positioned to cater to the needs of a rapidly transforming India where developmental challenges are not limited to rural areas; indeed, the rural-urban continuum has made it virtually impossible to speak of rural or urban spaces in isolation.
This program aims at preparing professionals for a challenging career in public, private sectors, NGOs, Corporate Social Responsibility (CSR), national and multinational organizations that are committed to erasing rural-urban inequities by promoting "rurban" infrastructure and amenities that emphasize a growing confluence of cities and the countryside. Hence the program outcomes (POs) for MBA-Rural Management two years’ full-time course are as follows:

  • Impart strong conceptual and an analytical framework on rural development issues in the students.
  • Opportunity to work in rural enterprises in form of policy makers, managers, analysts, and consultants for hands on training on operational and program efficiency
  • increasing demands of national and international development organizations
  • Commitment to work in rural areas as it requires resilience, perseverance, emotional, and; social intelligence and courage of conviction.

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Structure of the Program (Duration: Two years)

First Year

Introductory Courses

The Introductory Courses are non-credit courses

  • Essentials of Computers and Information Technology
  • Written and Verbal Communication
  • Human Process Lab

Core Courses: Term 1 and Term 2

  • Principles of Management
  • Rural and Rurban Society
  • Gender and Development
  • Basic Services and Entitlements
  • Organizational Behaviors
  • Essentials of Economics
  • Financial Management
  • Legal Environment
  • Financial Accounting
  • Human Resources Management
  • Public Governance and Systems Management
  • Rural Marketing
  • Managerial Analysis and Communication
  • Quantitative Analysis
  • Understanding a Development Organization

Field Work Segment 1

Experiencing Rural Realities: Two weeks of Immersion.


Field Work Segment 2

Summer Training with an organization two months.

Second Year

Core Courses: Term-3

  • Production and Operations Management
  • Rural Finance and Banking
  • ICT in Rural Development
  • Strategic Management
  • Project Management
  • Data Management and Analysis

Term-4 and 5 Applied Sectoral Understanding

Natural Resources Management

  • Understanding Water Systems: Aquifers, Rivers and Ponds
  • Watershed Management and PIM
  • Participatory Ground Water Management
  • Rural Health and WASH
  • Regenerating Grasslands and Pastures
  • Research Methods
  • Field Learning/ Practice (6 weeks)

Livelihoods, Skills and Enterprises

  • Farm Based Livelihoods: Dryland Farming, NPM & Value Chains
  • Forest Based Livelihoods
  • Off Farm Livelihoods: Pastoralism & Livestock Management
  • Non-farm Livelihoods: Skills Enterprises and Markets
  • SHGs, FPOs and Livelihoods
  • Livelihood Entitlements and Advocacy
  • Field Learning/ Practice (6 weeks)
Unique Features of MBA Rural Management
  • Focus on Field/Applied Learning and Practice (More that 40% of total course)
  • Pedagogy: A blend of Academic rigor and Practitioner / Industry Interface

Dissertation and Internship

Each student is required to submit a dissertation involving personal research in his/her area of interest. The dissertation includes a critical review of literature pertaining to the specific area of interest, data collection and analysis on the selected problem. The dissertation must be completed in the second year to qualify for the degree.

Scholarships for Financial Assistance (For Second Year students)

Total number of scholarships available: 10

The IIHMR University, Jaipur also considers it appropriate to provide financial aid to merit holders as well as needy students. This scholarship which will be equivalent to 30% of the second year tuition fee will be granted to each student on need-cum-merit basis. The following broad criteria will be considered for selection of such financial assistance:
a) If a student is an orphan or the bread earner in her/his family is dead and or does not have any financial income to support her/his studies, she/he will be awarded this scholarship on first priority provided that she/he maintains good conduct and secures more than 60 % aggregate marks or equivalent grades in the examinations held by the University.
b) If the number of applicants is more than the number of scholarships available, the committee constituted for this purpose will examine the income certificates and educational performance at the University. It is essential for all such applicants to obtain more than 60% aggregate marks in the examinations held by the University.
c) Scholarship Selection Committee: The President of the IIHMR University will constitute a selection committee for the evaluation and selection of students for scholarships/fellowships. The Selection Committee will ensure that the criteria and the spirit of the policy are adhered to.
d) Applications for applying for the grant of scholarship for financial assistance: The students of the University may apply (format enclosed) with requisite details to the Registrar every year by August, 31. The application should be in the prescribed format along with all requisite supporting documents and papers. The selection will be made by the Selection Committee to be formed for this purpose. The recommendations of the Committee will be sent to the President for approval.
e) The amount of scholarship for financial assistance will be adjusted against the payable tuition fee and will not be disbursed directly to the student.
f) Each applicant will be eligible to receive only one of the tuition fee waivers or financial assistance scholarships.

Eligibility Criteria

  • Any recognized bachelor’s degree of minimum three-year duration with at least 50% marks in aggregate.
  • CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/ IIHMR-U MAT score
  • For candidates who do not have CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/ scores but wish to apply for MBA Hospital and Helath Management, IIHMR University will conduct IIHMR-U MAT at IIHMR University Jaipur on the below dates-
    Phase 1:
      Last Date to Apply: 15 February,2020
      IIHMR-U MAT : 2 March, 2020
      GD/PI Dates: 3 March, 2020
    Phase 2:
      Last Date to Apply: 10 April,2020
      IIHMR-U MAT : 27 April, 2020
      GD/PI Dates: 28 April, 2020
  • Candidates appearing in the final year examination of the bachelor’s degree program or awaiting results of their final year examination in 2020 may also apply. Such candidates, if selected, will be given provisional admission. They will be required to produce evidence of their graduation within two months of the start of the session
  • Working professionals with relevant work experience are encouraged to apply

Selection Procedure

The eligible candidates will be invited for Group Discussion (GD) and Personal Interview (PI). Final selection of the candidate is based on his/her performance in the qualifying examination, score in CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/ IIHMR-U MAT , Group Discussion (GD), and Personal Interview (PI) as under:

CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/ IIHMR-U MAT score 30
Qualification (Graduation Marks) 20
Personal interview 13
Group discussion 12
Statement of Purpose (SOP) 10
Work Experience10
Sports and Extra-Curricular Activities 05

Candidates are required to bring their original documents at the time of GD/PI.

Submission of Application

Candidates aspiring for admission to MBA Rural Management program may apply online or download the application form from our website: www.iihmr.edu.in
Duly completed application forms with all supporting documents may be sent by post along with a demand draft of Rs. 1,000/- drawn in favor of ’IIHMR University’, payable at Jaipur and all the documents in support of eligibility.
An application will be considered only when it is received with all documents and the application fee. The application fee is non-refundable