Student Dissertation

Agency : Home Health care; Feasibility Study; Wellness

Methodology : It is a descriptive cross sectional study which is divided into three verticals of Wellness –General awareness (activity and diet tracking), self-health monitoring and disease management. With the sample size of 100 in each city of Bangalore, Mumbai and Delhi a survey was conducted to understand the consumer insights across all three verticals. Respondents were in the age group of late 20s to 50s, both males and females, from urban background. People from various professional and corporate backgrounds were also interviewed to gather insights.

Findings : People across all age groups are conscious about their health. They are indulging in some physical activity to stay fit. The popular physical activities are exercising, walking, jogging and sports. However, most people are satisfied with their health levels; common desires include eating better food/diet and sleeping better. The study also affirmed that self-health monitoring is not the priority and monitoring is done either on doctor’s advice or when people are seriously ill. Three distinct categories came up from this research that formed the bulk of the target segment– the fit (10%), the moderately fit (60%) and the unfit (30%). The study also highlighted different approaches in the market available for tracking health and activity and were mainly categorized into-apps and devices, diet based and market aggregators.

Recommendations : Based on the results and findings of the research, it can be iterated that consumers are fully aware of the benefits achieved by practicing healthy lifestyle and with home care currently focusing only on certain health conditions that include respiratory therapy, home infusion therapy, rehabilitation services, tele-health, etc; a wellness initiative is required that focuses on preventing chronic diseases within the eases of their homes.


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