The primary objective of the coursework is to facilitate integrative learning, so that graduates can walk into their professional roles with ease and play a vital role both at the operational and strategic levels.. Furthermore, the course allows the students to specialize in domains such as: Financial Inclusion, Health Education, Livelihood Enhancement Skills, Entrepreneurship and Natural Resource Management.

Objectives of the Program

  • Critical thinking, active engagement with multiple stakeholders, and lateral thinking that allows students to think practically and strategically.
  • Foundational managerial skills associated with development praxis, ideally for all sectors (government, civil society, and private sector); and more specifically, skills which are relevant for the specialization that students choose.
  • Strong fieldwork and organizational skills based on off campus learning experiences, so that once they graduate, students can hit the ground running.

Key Thrust Areas:

  • Rural-Urban linkages and interdependencies
  • Livelihood, Skills and Enterprises
  • Water & Sanitation and Nutrition
  • Child Centered Development: Rights and Protection
  • Agri Business and Value Chains

Program Outcome

The course is designed to cater to the needs of a rapidly transforming India, where developmental challenges are not limit to rural areas infact, the rural-urban continuum has made it virtually impossible to, speak for rural or urban spaces in isolation. This program aims at preparing professionals for a challenging career in sectors like public, private, NGOs, Corporate Social Responsibility (CSR), national and multinational organizations, that are committed to erase rural-urban inequities by promoting "urban" infrastructure and amenities that emphasize a growing confluence of cities and the countryside. Hence, the program outcomes (POs) for MBA-Rural Management two years’ full-time course are as follows:

  • Impart strong conceptual and an analytical framework on rural development issues in the students.
  • Opportunity to work in rural enterprises in form of policy makers, managers, analysts, and consultants for hands on training on operational and program efficiency
  • Increasing demands of national and international development organizations
  • Commitment to work in rural areas as it requires resilience, perseverance, emotional, social intelligence and courage of conviction.

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Structure of the Program (Duration: Two years)

First Year

Introductory Courses

The Introductory Courses are non-credit courses

  • Essentials of Computers and Information Technology
  • Written and Verbal Communication
  • Human Process Lab

Core Courses: Term 1 and Term 2

  • Principles of Management
  • Rural and Rurban Society
  • Gender and Development
  • Basic Services and Entitlements
  • Organizational Behaviors
  • Essentials of Economics
  • Financial Management
  • Legal Environment
  • Financial Accounting
  • Human Resource Management
  • Public Governance and Systems Management
  • Rural Marketing
  • Managerial Analysis and Communication
  • Quantitative Analysis
  • Understanding a Development Organization

Field Work Segment 1

Experiencing rural realities: Two weeks of Immersion.


Field Work Segment 2

Summer Training with an organization for two months.

Second Year

Core Courses: Term-3

  • Production and Operations Management
  • Rural Finance and Banking
  • ICT in Rural Development
  • Strategic Management
  • Project Management
  • Data Management and Analysis

Term-4 and 5 Applied Sectoral Understanding

Natural Resources Management

  • Understanding Water Systems: Aquifers, Rivers and Ponds
  • Watershed Management and PIM
  • Participatory Ground Water Management
  • Rural Health and WASH
  • Regenerating Grasslands and Pastures
  • Research Methods
  • Field Learning/ Practice (6 weeks)

Livelihoods, Skills and Enterprises

  • Farm Based Livelihoods: Dryland Farming, NPM & Value Chains
  • Forest Based Livelihoods
  • Off Farm Livelihoods: Pastoralism & Livestock Management
  • Non-farm Livelihoods: Skills Enterprises and Markets
  • SHGs, FPOs and Livelihoods
  • Livelihood Entitlements and Advocacy
  • Field Learning/ Practice (6 weeks)
Unique Features of MBA-Rural Management
  • Focus on Field/Applied Learning and Practice (More that 40% of total course)
  • Pedagogy: A blend of Academic rigor and Practitioner / Industry Interface

Dissertation and Internship

Each student is required to submit a dissertation involving personal research in his/her area of interest. The dissertation includes a critical review of literature pertaining to the specific area of interest, data collection and analysis on the selected problem. The dissertation must be completed in the second year to qualify for the degree.

Eligibility Criteria

  • Any recognized bachelor’s degree of minimum three-year duration with at least 50% marks in aggregate.
  • CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/ IIHMR-U MAT score
  • For candidates who do not have CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/ scores but wish to apply for MBA-Rural Management, IIHMR University, will conduct IIHMR-U MAT at IIHMR University, Jaipur, on the below dates-
    Phase 1:
      GD-PI and IIHMR-U MAT Date- 5th (Wednesday) & 6th (Thursday), February 2020

      Last date to apply – 15th January 2020

    Phase 2:
      GD-PI and IIHMR-U MAT Date- 2nd (Monday) & 3rd (Tuesday), March 2020
      Last date to apply – 25th February 2020

    Phase 3:
      GD-PI and IIHMR-U MAT Date- 16th (Monday) & 17th (Tuesday), March 2020
      Last date to apply – 8th March 2020
    Phase 4:
      GD-PI and IIHMR-U MAT Date- 27th (Monday) & 28th (Tuesday) April 2020
      Last date to apply – 31st March 2020
  • Candidates appearing in the final year examination of the bachelor’s degree program or awaiting the result of their final year examination in 2020 may also apply. Such candidates, if selected, will be given provisional admission. They will be required to produce evidence of their graduation within two months of the start of the session
  • Working professionals with relevant work experience are encouraged to apply

Selection Procedure

The eligible candidates will be invited for Group Discussion (GD) and Personal Interview (PI). Final selection of the candidate is based on his/her performance in the qualifying examination, score in CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/ IIHMR-U MAT , Group Discussion (GD), and Personal Interview (PI) as under:

CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/GPAT/IIHMR-U MAT score 30*
Qualification (Graduation Marks) 20
Group discussion 15
Personal interview 20
Sports and Extra-Curricular Activities 05
Work Experience10
Maximum Marks100

* More weightage will be given to national level entrance tests i.e. CAT/ XAT/ NMAT/ MAT/ CMAT/ ATMA/ GMAT/GPAT over IIHMR-U MAT at the sole discretion of the Admission committee

Candidates are required to bring their original documents at the time of GD/PI.

Submission of Application

Candidates aspiring for admission to MBA Rural Management program may apply online or download the application form from our website: www.iihmr.edu.in
Duly completed application forms with all supporting documents may be sent by post along with a demand draft of Rs. 1,000/- drawn in favor of ’IIHMR University’, payable at Jaipur and all the documents in support of eligibility.
An application will be considered only when it is received with all documents and the application fee. The application fee is non-refundable